Vibra Urbana and Amazon Music will give music fans access to a weekend of music and entertainment live from Miami
The festival will livestream exclusively on the Amazon Music channel on Twitch, the Amazon Music app, and be available to watch on Prime Video
NEW YORK—February 12, 2024— Today, Amazon Music announced it will exclusively livestream select performances from the 2024 edition of Vibra Urbana, the biggest reggaeton festival in the U.S. Fans from around the world will be able to enjoy a wide variety of performances from some of the biggest names in music, as well as interviews and behind-the-scenes content, live from the Miami-Dade County Fair & Expo grounds on February 17-18.This free-to-watch livestream experience will be available on Prime Video, and on the Amazon Music and Amazon Music En Vivo channels on Twitch- the former will include English subtitles and the latter will include Spanish subtitles- on both festival days, starting from 12 pm PT / 3 pm ET and will run for 8 hours each day. Fans on Prime Video will also be able to select either English or Spanish subtitles to enjoy the show. Music fans will be able to enjoy exclusive content only available on the Amazon Music livestream, including performances from several of the festival’s stages, interviews with some of the hottest artists at Vibra Urbana, and behind-the-scenes content hosted by Chente Ydrach and Grecia Lopez.For music fans attending the festival in person, Amazon Music will empower them to create their very own Vibra Urbana content. A specially created VIP experiential space, the Amazon Music Lounge will allow festival-goers the opportunity to create bespoke content for their social media channels, provide access to free festival makeup artists, a dedicated bar area, and a premium viewing terrace of the main stage, bringing them even closer to the artists they love. This space will also feature touchpoints to engage with the Vibra Urbana playlist on Amazon Music, so fans can take their favorite artists with them wherever they go. This experience will be exclusive to Amazon Music customers and will require general admission festival-goers to sign in to their Amazon Music app to access the space.Throughout the weekend, Vibra Urbana will welcome thousands of music fans to the festival grounds in person, and this year, for the first-time music fans around the world will be able to experience the event from home in real-time. The livestream on the Amazon Music channels on Twitch will provide music lovers with unprecedented access to one of the world’s most anticipated urban music festivals, bringing them closer to the event than ever before.
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